Communicating Directly with Key Audiences Vs. Old School Media Relations

The Disintermediation of Journalism I’ll say right off the bat that media relations is an important part of any B2B communications program, but it’s no longer the leading strategy. The number of companies communicating directly with their audiences—through social media, email marketing, webinars—is greatly increasing, and in our view has equal, if not better, weight […]

Navigating Brand Communications through COVID-19

COVID-19 Thught leadership age

We’ve spoken to many founders and executives over the past month who are concerned about how to communicate with customers, prospects and their wider community during COVID. If they continue their “business as usual” communications, would it seem insensitive and out of touch? On the flip side, how can they offer an expert opinion when […]