Misinformation and Disinformation and its Potential Impact on Small and Mid-Sized Businesses

Written by Elie Jacobs and Sierra James “Fake News,” a term popularized by former President Donald Trump, is nothing new. Distorted news material has circulated the media for centuries. Why? Because sensationalism, controversy, and divergent thinking sell. However, the age of social media kickstarted a ubiquitous problem. Misinformation and disinformation are rampant on the internet, […]

Elie Jacobs Joins Purposeful Communications as Partner

Brings nearly two decades of public affairs and critical communications experience NEW YORK, May 27, 2021 – Purposeful Communications, a strategic marketing communications firm, has appointed longtime senior advisor Elie Jacobs as a partner, bolstering the firm’s existing offerings and adding his deep experience in public affairs, executive and critical communications to the firm’s capabilities. […]

Is Publicly Stating a Position on Social Issues a Required Practice for Companies?

Back in 1964, Bob Dylan foretold that “The times they are a-changin’.” He probably didn’t have corporations taking a stand on social issues in mind. Nowadays, the multinational corporations that do not take positions on public policy matters are the odd ones out. It is understandable or even compulsory for large corporations to take positions […]

Debate? What Debate? 5 Lessons for Communications Professionals

It’s almost too cliché to say “these are the most important moments” in American history, and yet the first 20 minutes of this first debate between President Donald Trump and former Vice President Joe Biden – aside from the horrors of the morning of September 11, 2001 – could really be the most important 20 […]